How can I perform address standardization using PreferPrimaryValidAlias?

Question

What is PreferPrimaryValidAlias? 

Answer

Reltio’s cleanse functionality provides a range of configuration options to control the degree to which addresses are standardized, verified, and validated to a particular format for an address record.

For example, consider the two address records below:

  • 276 Pondella Road, N Ft Myers, FL, USA
  • 276 Pondella Rd, North Fort Myers, FL, USA

The desired effect is to have the two addresses above standardized and verified to a single record:
276 Pondella Rd, North Fort Myers, FL, USA

This functionality is achieved by setting the Reltio Cleanse configuration option, PreferPrimaryValidAlias.

Hence, if PreferPrimaryValidAlias is enabled, then the two addresses below are standardized and eventually merged.

  • 276 Pondella Road, N Ft Myers, FL, USA
  • 276 Pondella Rd, North Fort Myers, FL, USA

Note: If PreferPrimaryValidAlias is not enabled, abbreviations like "Ft" are not standardized to say "Fort".

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